FUJIFILM Australia announces the broadcast zoom lens “FUJINON LA30x7.8BRM-XB2” (LA30x7.8), which delivers the highest-in-class 30x zoom covering 7.8-234mm with a compact and lightweight design.
LA30x7.8 is a portable zoom lens for 2/3-inch sensor broadcast cameras. It covers the focal range from 7.8mm wide to 234mm telephoto and has a compact and lightweight design, measuring 190mm and weighing 1.8kg. Adopting a newly developed drive unit supports virtual and remote production.
The LA30x7.8 is due to be released in 2025, and Fujifilm plans to showcase the lens at the “2025 NAB Show”, one of the world’s largest international broadcast equipment trade shows, to be held in Las Vegas, USA, from 6 to 9 April 2025.
In recent years, due to the rapid expansion of video streaming platforms, the amount of video content, such as news, documentaries, sports, and music concerts, being produced has increased. As a result, there is a growing demand for equipment that can streamline filming operations without compromising on image quality or functionality within limited production budgets.
In response to these needs, Fujifilm released the 4K broadcast zoom lens “FUJINON LA16x8BRM-XB1A” in 2019. It received very positive feedback because of its compact and lightweight design, measuring 163.8mm and weighing 1.6kg, excellent optical performance, and affordable cost.
The newly developed LA30x7.8 boasts a highest-in-class 30x zoom, covering the focal range from 7.8mm-234mm, while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg. Its lightweight design produces high mobility and versatility for production. Also, the newly developed drive unit features high-resolution 16-bit encoders for extremely accurate position detection in virtual and remote production, which further contributes to streamlining production operations.
Fujifilm will continue to leverage its advanced optical technology, nurtured over many decades, to develop and supply high-performance broadcast lenses, cinema camera lenses and accessories, addressing the evolving needs of frontline video professionals.
- Development name
Broadcast zoom lens “FUJINON LA30x7.8BRM-XB2”
- Key features
Highest-in-class 30x zoom range covering focal lengths of 7.8mm-234mm featuring a compact and lightweight design
The lens boasts a highest-in-class 30x zoom, covering focal lengths of 7.8mm-234mm while maintaining a compact and lightweight design, measuring just 190mm and weighing 1.8kg. This is achieved by adopting a rear focus mechanism*2 and optimising the lens configuration and control methods, which Fujifilm has cultivated over many decades of lens design.
Since it covers the range with a compact and lightweight body, it can reduce the burden of shoulder-mounted operation and enables the user to capture a large variety of scenes.
High functionality enabled by the newly developed drive unit
The newly developed drive unit features high-resolution 16-bit encoders for extremely accurate position detection of zoom, focus and iris in virtual and remote production, which contributes to streamlined production.
The lens achieves a maximum speed of 1.0 sec and a minimum speed of 120 sec when zooming from wide to tele end. This versatile range helps to capture fast-moving subjects during live sports broadcasts while enabling ultra-slow zooms during live music to deliver creative capture of the footage.
4K optical performance across the entire zoom range
By utilising the latest optical simulation technology and suppressing various types of aberrations, the lens achieves 4K optical performance across the entire zoom range. In addition, Fujifilm’s unique multi-layer coating, “HT-EBC (High Transmittance Electron Beam Coating)”, boasts high light transmittance and accurate colour reproduction.
Equipped with features that support comfortable shooting
A single button on the lens provides an electronic flange back*3 adjustment. The system provides a faster and more efficient adjustment than the manual process.
The macro function allows for closer than M.O.D. focus up to 0.05m from the front of the lens by sliding the unique focus ring forward. It enables the operator to film the extreme close-ups without letting go of their focusing hand.
*[1]As a portable lens for 2/3-inch 4K cameras with ENG-style (based on a survey by Fujifilm Corporation as of March 2025)
*2A mechanism that focuses by moving the rear part of the lens.
*3Distance from the lens’s flange to a camera’s image sensor.