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Apple unveils the new MacBook Pro

CUPERTINO, CALIFORNIA — 31 October, 2023 — Apple today announced a new MacBook Pro lineup featuring the all-new family of M3 chips: M3, M3 Pro, and M3 Max. With a next-generation GPU architecture and a faster CPU, the M3 family brings even more performance and remarkable new capabilities to MacBook Pro. The new 14‑inch MacBook Pro with M3 is not only great for everyday tasks, but also delivers phenomenal sustained performance in pro apps and games. Perfect for aspiring creatives, students, and entrepreneurs, it now starts at RRP A$2,699 inc. GST.

The 14- and 16‑inch MacBook Pro with M3 Pro provides even greater performance and additional unified memory support, enabling more demanding workflows for users like coders, creatives, and researchers. The 14- and 16‑inch MacBook Pro with M3 Max delivers performance and capabilities that push the limits of computing. With a monster GPU and a powerful CPU, along with support for up to 128GB of unified memory, MacBook Pro with M3 Max enables extreme workflows and multitasking across pro apps for users like machine learning programmers, 3D artists, and video editors. M3 Pro and M3 Max models also now come in space black, a gorgeous dark aluminium finish.

All MacBook Pro models feature a brilliant Liquid Retina XDR display with 20 per cent brighter SDR content, a built-in 1080p camera, an immersive six-speaker sound system, and a wide array of connectivity options. With up to 22 hours of battery life,1 the lineup offers the ultimate in pro portability, delivering the same performance whether plugged in or on battery, so users can take their workflows anywhere. Customers can order the new MacBook Pro starting today, with availability beginning 7 November.

“There is nothing quite like MacBook Pro. With the remarkable power-efficient performance of Apple silicon, up to 22 hours of battery life, a stunning Liquid Retina XDR display, and advanced connectivity, MacBook Pro empowers users to do their life’s best work,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With the next generation of M3 chips, we’re raising the bar yet again for what a pro laptop can do. We’re excited to bring MacBook Pro and its best-in-class capabilities to the broadest set of users yet, and for those upgrading from an Intel-based MacBook Pro, it’s a game-changing experience in every way.”

The M3 Family Arrives

3 family of chips continues Apple silicon’s tremendous pace of innovation. M3, M3 Pro, and M3 Max are the first chips for a personal computer built using the industry-leading 3-nanometer technology. With a faster, more efficient next-generation GPU, these chips deliver the biggest leap forward in graphics architecture ever for Apple silicon. Featuring a breakthrough technology called Dynamic Caching, the GPU allocates the use of local memory in hardware in real time so only the exact amount of memory needed is used for each task. This dramatically increases GPU utilisation and performance for the most demanding pro apps and games.

The GPU also brings new rendering features to Apple silicon, including hardware-accelerated mesh shading for greater capability and efficiency with geometry processing, enabling more visually complex scenes. And hardware-accelerated ray tracing comes to the Mac for the first time, enabling games to render more accurate shadows and reflections to create more realistic environments.

14-inch MacBook Pro with M3

For users pursuing their passions — from students and business owners to aspiring musicians and video editors — MacBook Pro with M3 is the ideal laptop. The 14‑inch MacBook Pro with M3 is up to 60 per cent faster than the 13‑inch MacBook Pro with M1, and with its advanced thermal system, it unleashes the full potential of M3 for sustained performance.2 Starting at RRP A$2,699 inc. GST, it delivers more performance and capabilities than ever at a great value.

With MacBook Pro with M3:

• Render performance in Final Cut Pro is up to 7.4x faster than the 13-inch MacBook Pro with Core i7,3 and up to 60 per cent faster than the 13‑inch MacBook Pro with M1.2

• Code compilation in Xcode is up to 3.7x faster than the 13-inch MacBook Pro with Core i7,3 and up to 40 per cent faster than the 13‑inch MacBook Pro with M1.2
• Spreadsheet performance in Microsoft Excel is up to 3.5x faster than the 13‑inch MacBook Pro with Core i7,3 and up to 40 per cent faster than the 13‑inch MacBook Pro with M1.2

14- and 16-inch MacBook Pro with M3 Pro

For users with more demanding workflows like coders, creatives, and researchers, MacBook Pro with M3 Pro provides even greater performance, supports more unified memory, and is now up to 40 per cent faster than the 16‑inch model with M1 Pro.4

With MacBook Pro with M3 Pro:

• Filter and function performance in Adobe Photoshop is up to 3x faster than the fastest Intel-based MacBook Pro,5 and up to 40 per cent faster than the 16‑inch MacBook Pro with M1 Pro.4

• Basecalling for DNA sequencing in Oxford Nanopore MinKNOW is up to 20x faster than the fastest Intel-based MacBook Pro,5 and up to 36 per cent faster than the 16‑inch MacBook Pro with M1 Pro.4
• Text-based editing in Adobe Premiere Pro is up to 1.7x faster than the 16-inch Intel-based MacBook Pro,5 and up to 30 per cent faster than the 16‑inch MacBook Pro with M1 Pro.4

14-inch and 16-inch MacBook Pro with M3 Max

MacBook Pro with M3 Max provides performance and capabilities for those with extreme workflows like machine learning programmers, 3D artists, and video editors. It is up to 2.5x faster than the 16-inch MacBook Pro with M1 Max,6 and up to 11x faster than the fastest Intel-based

MacBook Pro model.5 It also supports up to 128GB of unified memory, enabling creators to easily work on large and complex projects spanning multiple pro apps and plugins, or compose huge film scores where entire orchestral libraries are instantly available from memory.

With MacBook Pro with M3 Max:

• Simulation of dynamical systems in MathWorks MATLAB is up to 5.5x faster than the fastest Intel-based MacBook Pro,5 and up to 2x faster than the 16‑inch MacBook Pro with M1 Max.6
• Render performance in Maxon Redshift is up to 5.3x faster than the fastest Intel-based MacBook Pro,5 and up to 2.5x faster than the 16‑inch MacBook Pro with M1 Max.6
• Noise reduction in Blackmagic DaVinci Resolve Studio is up to 2.7x faster than the fastest Intel-based MacBook Pro,5 and up to 65 per cent faster than the 16‑inch MacBook Pro with M1 Max.6

Now Available in Space Black

MacBook Pro models with M3 Pro and M3 Max are available in space black, a stunning new colour that’s unmistakably pro. The finish features a breakthrough chemistry that forms an anodization seal to greatly reduce fingerprints. M3 Pro and M3 Max models are also available in silver, and the 14‑inch MacBook Pro with M3 is available in silver and space grey.

A Game Changer for Upgraders

The new MacBook Pro is a big upgrade for any user, especially those who have not upgraded from an Intel-based Mac. The M3 Max model is up to 11x faster than the fastest Intel-based MacBook Pro model.5 With the power efficiency of Apple silicon, for the vast majority of workloads, users will never hear the fans. Battery life also soars with up to 11 additional hours compared to the fastest Intel-based MacBook Pro model,5 and unlike many PC laptops, MacBook Pro delivers the same incredible performance whether plugged in or on battery. The Liquid Retina XDR display is the world’s best laptop display, with an exceptional 1000 nits sustained and 1600 nits of peak brightness for HDR content, impressive contrast ratio, vivid colours, and an outstanding viewing angle. SDR content is now displayed at up to 600 nits, which is 20 per cent brighter than before.

macOS Sonoma

macOS Sonoma brings a rich set of features to the Mac for work and play. Users can now place widgets right on the desktop, interact with them with just a click, and access the extensive ecosystem of iPhone widgets on their Mac through the magic of Continuity. Video conferencing is even more engaging with features to help users present remotely, including Presenter Overlay, which places the presenter on top of the content being shared; and Reactions, which enable fun gesture-triggered video effects in cinematic quality. In Safari, Profiles keeps browsing separate between multiple topics or projects, and web apps provide faster access to favourite sites. And a collection of stunning new screen savers features slow-motion videos of locations around the world.

macOS Sonoma also takes full advantage of the capabilities of Apple silicon, offering powerful new features for pros. The new high performance mode in Screen Sharing enables extremely responsive remote access to another Mac so pros can securely work on their highest-quality content from anywhere. Game Mode prioritises graphics tasks to deliver consistently high frame rates and drastically reduce latency with wireless accessories for even more immersive gameplay with titles like Baldur’s Gate 3, Lies of P, and DEATH STRANDING DIRECTOR’S CUT.

Better for the Environment

MacBook Pro is built to last. The enclosure is created from a custom alloy that uses 100 per cent recycled aluminium and is incredibly durable. MacBook Pro also uses 100 per cent recycled rare earth elements in all magnets, and 100 per cent recycled tin soldering and gold plating in multiple printed circuit boards. MacBook Pro is also free of numerous harmful substances such as beryllium, brominated flame retardants, and mercury, and 100 per cent of the wood fibre in the packaging is recycled or comes from responsibly managed forests.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, all the way to recycling and material recovery, will be carbon neutral.

Pricing and Availability

• Customers can order the new MacBook Pro starting today, Tuesday, 31 October, on apple.com/au/store and in the Apple Store app in 27 countries and regions, including Australia. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorised Resellers, starting Tuesday, November 7.
• The 14-inch MacBook Pro with M3 starts at RRP A$2,699 inc. GST and RRP A$2,529 inc. GST for education; the 14‑inch MacBook Pro with M3 Pro starts at RRP A$3,499 inc. GST and RRP A$3,239 inc. GST for education; and the 16‑inch MacBook Pro starts at RRP A$4,299 inc. GST and RRP A$3,949 inc. GST for education.
• Additional technical specifications, configure-to-order options, and accessories are available at apple.com/au/mac
• With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/au/shop/trade-in to see what their device is worth.
• Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist, get their product set up in select stores — including help with data transfer — and receive guidance on how to make their new Mac work the way they want.

Apple supercharges 24‑inch iMac with new M3 chip

Apple today unveiled the new 24-inch iMac featuring the amazing M3 chip, making the world’s best all-in-one even more powerful and more capable. Thanks to the efficiency of Apple silicon, the new iMac delivers a huge leap in performance in its remarkably thin design and spectrum of seven vibrant colours that users love. iMac with M3 is up to 2x faster than the prior generation with M1.1 And for those upgrading from an Intel-based iMac, the new iMac is up to 2.5x faster than the most popular 27-inch models,2 and 4x faster than the most powerful 21.5-inch model.3 It also features an expansive 4.5K Retina display with 11.3 million pixels and over a billion colours, faster wireless connectivity, and a seamless experience with iPhone. Combined with its best-in-class camera, speakers, and mics, along with macOS Sonoma, iMac with M3 is better than ever — perfect for everyone, from families to small businesses, aspiring creatives, students, and gamers. Customers can order the new iMac starting today, with availability beginning Tuesday, 7 November.

“We’re excited to give iMac a big boost in performance with the M3 chip,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Millions of users absolutely love iMac for its stunning design and expansive 24-inch, 4.5K Retina display that’s the perfect size to spread out with all their favorite apps and get things done. And now M3 brings even more speed to everything users do, whether multitasking, creating captivating images and videos, working on a business plan, or playing their favourite games. The new iMac with M3 is incredible for anyone, especially those who haven’t yet upgraded from Intel, providing a giant leap in performance and capabilities only possible with Apple silicon.”

Supercharged by M3

The M3 chip brings another huge leap in performance to iMac, featuring an 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. It’s up to 2x faster than the previous generation with M1.1 Users will feel the speed and power of M3 in everything they do, from multitasking across everyday productivity apps to exploring creative passions like editing high-resolution photos or multiple streams of 4K video. Featuring the next-generation GPU of M3, iMac supports hardware-accelerated mesh shading and ray tracing, providing more accurate lighting, reflections, and shadows for extremely realistic gaming experiences, and making three-dimensional design and creation even faster. With a 16-core Neural Engine and the latest media engine, iMac also delivers blazing machine learning and video performance.

iMac delivers phenomenal productivity to small businesses, students, gamers, and everyday consumers. When compared to the previous-generation 24-inch iMac:1

• Safari, the world’s fastest browser, performs up to 30 per cent faster.
• Productivity apps like Microsoft Excel perform up to 30 per cent faster.
• Games load even faster, and users will experience up to 50 per cent faster frame rates.

From content creation to video editing or photography, iMac is perfect for aspiring creatives. When compared to the previous-generation 24-inch iMac,1 creatives can:

• Edit and play back up to 12 streams of 4K video, which is 3x more than before.
• Produce video projects in Final Cut Pro and Adobe Premiere Pro up to 2x faster.
• Process photos in apps like Adobe Photoshop up to 2x faster.

A Perfect Desktop for Intel Upgraders and New Mac Users

For Intel-based upgraders, iMac with M3 delivers a huge difference in performance and features. Upgraders will experience 4x faster performance than the most powerful 21.5-inch iMac model,3 and up to 2.5x faster performance when compared to the most popular 27-inch iMac models.2 They’ll love the immersive 24-inch, 4.5K Retina display with 11.3 million pixels, and it’s the perfect size and resolution to replace both the 4K and the 5K Intel-based models in an even more versatile design. Upgraders also get its industry-leading camera, speakers, and mics, the advanced technologies of Apple silicon, like the Neural Engine and media engine, and the option to choose Touch ID.4

New iMac customers will enjoy all of these benefits and see up to 4x faster performance than the bestselling 24-inch all-in-one PC with the latest Intel Core i7 processor.5 The stunning 4.5K Retina display features 5x more pixels than the bestselling 24-inch all-in-one PC. Additionally, Migration Assistant makes getting started on the Mac easy, and Continuity features let users work effortlessly between iPhone and their other Apple devices.

The World’s Best All-in-One

iMac features an industry-leading 4.5K Retina display, the latest wireless connectivity, and best-in-class camera, speakers, and mics, all in a strikingly thin design — making it the world’s best all-in-one.

• Expansive Retina display: iMac features a 24-inch, 4.5K Retina display with 11.3 million pixels, a P3 wide colour gamut, over a billion colours, and 500 nits of brightness.6 iMac delivers a vivid and brilliant viewing experience, whether users are working on presentations, managing their small businesses, editing photos, or watching movies and shows.
• Advanced connectivity: iMac now features Wi-Fi 6E, which delivers download speeds that are up to twice as fast as the previous generation, and Bluetooth 5.3, which allows users to connect to the latest Bluetooth accessories. It also features up to four USB‑C ports, including two Thunderbolt ports for superfast data transfer; support for Gigabit Ethernet standard on select models; and up to a 6K display.
• Camera, mics, and speakers: With a 1080p FaceTime camera and studio-quality mics, iMac delivers an unmatched video conferencing experience, so users can look and sound their best while taking calls from home or the office. It also boasts a six-speaker sound system with support for Spatial Audio when playing music or video with Dolby Atmos for a theater-like experience.
• Standout design: iMac transforms any space with its spectrum of seven vibrant colours. Available in green, yellow, orange, pink, purple, blue, and silver, iMac comes with new, bold, colour-matched wallpapers, and its strikingly thin, all-in-one design measures just 11.5 millimeters, which is only possible with Apple silicon.
• Colour-matched accessories and Touch ID: iMac features a colour-matched keyboard, mouse, and trackpad. With the option to choose a Magic Keyboard with Touch ID,4 users can easily and securely unlock their computer, use Apple Pay, and download apps. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger.
• Better together with iPhone: With the magic of Continuity, iMac delivers a seamless experience with iPhone and other Apple devices on a big, beautiful screen. Users can send a message or answer a phone call right from their iMac, or scan a document with their iPhone and watch it instantly appear on their iMac. And with Universal Clipboard, they can easily copy images, video, or text from an app on iPhone and seamlessly paste them into another app on a nearby iMac. All together with iPhone, iMac delivers an unmatched experience.

macOS Sonoma Brings the iMac Experience to the Next Level

macOS Sonoma brings a rich set of features to iMac that make work and play even more powerful. Widgets unlock an entirely new way to personalise. Users can now place widgets right on the desktop, interact with them with just a click, and through the magic of Continuity, access the extensive ecosystem of iPhone widgets on their iMac. Video conferencing gets more engaging with great features to help users present remotely, like Presenter Overlay, which places a presenter on top of the content being shared, and Reactions, which enables fun gesture-triggered video effects in cinematic quality. Significant updates come to Safari, taking the web experience to the next level. Profiles keeps browsing separate between multiple topics or projects, and web apps provide faster access to favourite sites. macOS Sonoma also comes with a collection of stunning new screen savers featuring slow-motion videos of locations around the world. With Game Mode, gaming gets even better by prioritising graphics tasks to deliver consistently high frame rates and drastically reducing latency with wireless accessories, so users can enjoy even more immersive gameplay with titles like Baldur’s Gate 3, Lies of P, and DEATH STRANDING DIRECTOR’S CUT.

Better for the Environment

iMac is designed to minimise its impact on the environment. The new iMac with M3 is built using 100 per cent recycled aluminium in the stand, recycled rare earth magnets, recycled tin soldering in multiple printed circuit boards, and, in a first for iMac, 100 per cent recycled gold in the plating of multiple printed circuit boards. iMac is also free of numerous harmful substances such as beryllium, brominated flame retardants, and mercury, and 100 per cent of the wood fibre in the packaging is recycled or comes from responsibly managed forests.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, all the way to recycling and material recovery, will be carbon neutral.

Pricing and Availability

• The new 24-inch iMac with M3 is available to order today, Tuesday, 31 October, on apple.com/au/store and in the Apple Store app in 27 countries and regions, including Australia. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorised Resellers, starting Tuesday, November 7.
• iMac with 8-core GPU starts at RRP A$2,199 inc. GST and RRP A$2,109 inc. GST for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
• iMac with 10-core GPU starts at RRP A$2,499 inc. GST and RRP A$2,329 inc. GST for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Gigabit Ethernet.
• Additional technical specifications, configure-to-order options, and accessories are available at apple.com/au/mac.
• With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/au/shop/trade-in to see what their device is worth.
• Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist, get their product set up in select stores — including help with data transfer — and receive guidance on how to make their new Mac work the way they want.

Apple unveils M3, M3 Pro, and M3 Max, the most advanced chips for a personal computer

Apple today announced M3, M3 Pro, and M3 Max, three chips featuring groundbreaking technologies that deliver dramatically increased performance and unleash new capabilities for Mac. These are the first personal computer chips built using the industry-leading 3-nanometer process technology, allowing more transistors to be packed into a smaller space and improving speed and efficiency. Together, M3, M3 Pro, and M3 Max show how far Apple silicon for the Mac has come since the debut of the M1 family of chips.

The M3 family of chips features a next-generation GPU that represents the biggest leap forward in graphics architecture ever for Apple silicon. The GPU is faster and more efficient, and introduces a new technology called Dynamic Caching, while bringing new rendering features like hardware-accelerated ray tracing and mesh shading to Mac for the first time. Rendering speeds are now up to 2.5x faster than on the M1 family of chips.1 The CPU performance cores and efficiency cores are 30 per cent and 50 per cent faster than those in M1, respectively, and the Neural Engine is 60 per cent faster than the Neural Engine in the M1 family of chips. And, a new media engine now includes support for AV1 decode, providing more efficient and high-quality video experiences from streaming services. The M3 family of chips continues the tremendous pace of innovation in Apple silicon, and brings massive enhancements and new features to the new MacBook Pro and iMac.

“Apple silicon has completely redefined the Mac experience. Every aspect of its architecture is designed for performance and power efficiency,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “With 3-nanometer technology, a next-generation GPU architecture, a higher-performance CPU, faster Neural Engine, and support for even more unified memory, M3, M3 Pro, and M3 Max are the most advanced chips ever built for a personal computer.”

All-New GPU Features Dynamic Caching, Mesh Shading, and Hardware-Accelerated Ray Tracing

The next-generation GPU inside the M3 family of chips represents the largest leap forward in graphics architecture for Apple silicon. It features Dynamic Caching that, unlike traditional GPUs, allocates the use of local memory in hardware in real time. With Dynamic Caching, only the exact amount of memory needed is used for each task. This is an industry first, transparent to developers, and the cornerstone of the new GPU architecture. It dramatically increases the average utilisation of the GPU, which significantly increases performance for the most demanding pro apps and games.

With the M3 family of chips, hardware-accelerated ray tracing comes to the Mac for the first time. Ray tracing models the properties of light as it interacts with a scene, allowing apps to create extremely realistic and physically accurate images. This, along with the new graphics architecture, allows pro apps to deliver up to 2.5x the speed of the M1 family of chips. Game developers can use ray tracing for more accurate shadows and reflections, creating deeply immersive environments. Additionally, the new GPU brings hardware-accelerated mesh shading to the Mac, delivering greater capability and efficiency to geometry processing, and enabling more visually complex scenes in games and graphics-intensive apps. This breakthrough GPU architecture enables all of these enhancements and features while maintaining Apple silicon’s legendary power efficiency. In fact, the M3 GPU is able to deliver the same performance as M1 using nearly half the power, and up to 65 per cent more performance at its peak.

A Faster and More Efficient CPU

The next-generation CPU in M3, M3 Pro, and M3 Max features architectural improvements to the performance and efficiency cores. The performance cores are up to 30 per cent faster than those in the M1 family, so tasks like compiling and testing millions of lines of code in Xcode are even faster, and musicians can use hundreds of audio tracks, plug-ins, and virtual instruments in Logic Pro. The efficiency cores are up to 50 per cent faster than the efficiency cores in M1, so everyday tasks are faster than ever, while allowing the system to maximise battery life. Together, these cores create a CPU that delivers the same multithreaded performance as M1 using as little as half the power, and up to 35 per cent more performance at peak power.

Unrivaled Unified Memory Architecture, up to 128GB

Each chip in the M3 family features a unified memory architecture, a hallmark of Apple silicon. This delivers high bandwidth, low latency, and unmatched power efficiency. Having a single pool of memory within a custom package means all of the technologies in the chip can access the same data without copying it between multiple pools of memory, further improving performance and efficiency, and reducing the amount of memory a system requires for the majority of tasks. Additionally, support for up to 128GB of memory unlocks workflows previously not possible on a laptop, such as AI developers working with even larger transformer models with billions of parameters.

Custom Engines for AI and Video

M3, M3 Pro, and M3 Max also have an enhanced Neural Engine to accelerate powerful machine learning (ML) models. The Neural Engine is up to 60 per cent faster than in the M1 family of chips, making AI/ML workflows even faster while keeping data on device to preserve privacy. Powerful AI image processing tools, like noise reduction and super resolution in Topaz, get even faster. Scene edit detection in Adobe Premiere and Smart Conform in Final Cut Pro also see a boost in performance.

All three chips in the M3 family also have an advanced media engine, providing hardware acceleration to the most popular video codecs, including H.264, HEVC, ProRes, and ProRes RAW. And for the first time, the media engine supports AV1 decoding, enabling power-efficient playback of streaming services to further extend battery life.

M3: Phenomenal Performance for the Most Popular Systems

M3 features 25 billion transistors — 5 billion more than M2. It has a 10-core GPU featuring the next-generation architecture that is 65 per cent faster than M1 for graphics performance. Games like Myst have incredibly realistic lighting, shadows, and reflections. M3 has an 8-core CPU, with four performance cores and four efficiency cores, that is up to 35 per cent faster than M1 for CPU performance. And it supports up to 24GB of unified memory.

M3 Pro: For Users Who Need Even More Performance

M3 Pro consists of 37 billion transistors and an 18-core GPU, delivering extremely fast performance when working on more graphics-intensive tasks. The GPU is up to 40 per cent faster than M1 Pro. Support for unified memory goes up to 36GB, enabling larger projects to be tackled on MacBook Pro when users are on the go. The 12-core CPU design has six performance cores and six efficiency cores, offering single-threaded performance that is up to 30 per cent faster than M1 Pro. Actions like stitching together and manipulating enormous panoramic photos in Adobe Photoshop are faster than ever with M3 Pro on the new MacBook Pro.

M3 Max: A Tremendous Leap in Performance for the Most Demanding Pro Workloads

M3 Max pushes the transistor count up to 92 billion and takes pro performance to the next level. The 40-core GPU is up to 50 per cent faster than M1 Max, and support for up to 128GB of unified memory allows AI developers to work with even larger transformer models with billions of parameters. The 16-core CPU features 12 performance cores and four efficiency cores, achieving astonishing performance that’s up to 80 per cent faster than M1 Max. And with two ProRes engines, M3 Max makes video post-production work on even the highest-resolution content fast and fluid, whether using DaVinci Resolve, Adobe Premiere Pro, or Final Cut Pro. M3 Max is designed for pros needing the highest performance available in a MacBook Pro with industry-leading battery life in a pro laptop.

Better for the Environment

The power-efficient performance of M3, M3 Pro, and M3 Max helps the new MacBook Pro and iMac meet Apple’s high standards for energy efficiency, and helps the new MacBook Pro achieve the longest battery life ever in a Mac — up to 22 hours.2 This results in less time needing to be plugged in and less energy consumed over its lifetime.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net-zero climate impact across the entire business, which includes the entire manufacturing supply chain and life cycle of every product. This means that every chip in every Mac, from design to manufacturing, will be carbon neutral.