It Must Be True. A Marketing Guru Said So…

Over the years, I have heard some pretty outrageous statements made in the world of marketing. Take the Australian representative (let’s call him Mr T) for Amstrad when the company launched in Australia in the 80s, for example. Now I admire Lord Sugar greatly, but I doubt even he would suggest that the Amstrad PC would outsell the IBM as Mr T suggested at the time.

Or who can forget Ruslan Kogan’s ridiculous $1 million bet with JB HiFi that fizzled out and died.

Another favourite is Steve Balmer from Microsoft saying the iPhone would bomb, or Bill Gates saying that 640K would always be enough RAM for anyone (that last one is actually dubious as there is no record of it and Gates denies saying it).

Today we have another corker!

It would be obvious to anyone who follows my website and associated shenanigans that I follow the world of drones pretty closely, particularly of the very dominant DJI. There are others of course – HoverAIR, AntiGravity (from Insta360), Autel and Parrot spring to mind – but there is also Skydio.

Today, the CEO of Skydio said that this year, his company would outsell DJI in the United States market.

Wow! Big call mate! And utterly, utterly facetious.

Of course they will, as DJI and other Chinese brands have been nobbled by a paranoid Trump led US Government. Since Dec 2025, it has been illegal to import and / or sell any drone not FCC certified, which means pretty much any model DJI has made since the Mini 4 Pro.

The Government seems to think they would probably send all the data gained back to the Chinese Mothership for President Xi and his cohort to pour over and, oh I dunno, calculate how many Big Mac drone fliers consume in a single flight.

Hopefully for our US friends, once the new Government takes effect in January, this nonsense will be chucked out, and the world will get a bit evener balanced.

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