Titles share something in common with transitions; they should be used sparingly and not take away from the story being told, instead adding information that explains something the visuals cannot.
Examples include locations, dates, times, people’s names and so on.
The biggest mistake I see with titles is usually the typeface / font being used, followed by colouring or other embellishment.
You need to find a clean and readable font and be consistent with it, not mix and change fonts throughout the video.
Titles placement is also very important. You want people to be able to easily read and absorb the information, but not have it obscure the imagery underneath. And if the title does not need to be on-screen, remove it.
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