It is from a company called ZWO and is called a Planetary Camera. The company makes a range of these, and the one I was advised to try was the AUD$279 Model 662.
Astrophotography: Part One – Getting Started
When I started back in 2002, I was under a big misconception. I thought to get started I needed to buy a decent telescope with an SLR film camera. How wrong can you be!