In what I suspected what would happen, according to Japanese trade group CIPA (Camera and Imaging Products Association), the value of camera sales values is up, compared to 2019 at least. Apparently back then, a ‘standard’ camera purchase was around AUD$450 but in 2022 CIPA says, that has increased to...
Sony Introduces Newest Compact Addition to the Full-Frame Lens Line-Up
Sony has announced the FE 50mm F1.4 GM lens as its newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony offerings with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. Even at F1.4, FE 50mm F1.4 GM...
The Sony Alpha Awards 2023 are back and open for entries
The 2023 Sony Alpha Awards marks the eighth year of the photo competition showcasing incredible photography captured on Sony cameras and lenses. The Alpha Awards aim to reinvigorate and reconnect photographers across the region, reward professionals and enthusiasts alike, and provide a platform for the greatest photography work captured on...
Sony Electronics announces two 4K IP-based Pan-Tilt-Zoom Cameras
Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control – all without operating a...
New Sony E-Mount Lenses (sort of)
Sony today announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens, with a target launch date in early 2024. Large-aperture super-telephoto lenses like the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS are highly acclaimed by sports and wildlife photographers around the world...