Panasonic Announces New LUMIX GH7

Panasonic has announced the LUMIX GH7 – a new flagship LUMIX G Series Camera into the Micro Four Thirds mirrorless family.

The company says the GH Series pioneered the video hybrid camera category in response to the demand for high-quality video content with exceptional portability, and the series has always broken new ground for world-first technologies. The GH7 is no exception, newly equipped with Apple ProRes RAW[i] internal recording and world-first 32-bit float recording[ii] directly into video files, which eliminates the need to adjust sound recording levels during shooting.

Panasonic say the LUMIX GH7 delivers outstanding video performance, wide dynamic range using a newly developed 25.2MP BSI CMOS sensor and improved AF performance with the inclusion of on-sensor PDAF (Phase Detection Auto-Focus).

Further enhancing flexibility for video creators, Panasonic is proud to introduce a new SFU3 Software Upgrade Key (sold separately) compatible with both the LUMIX GH6 and LUMIX GH7. This unlocks a new log profile for the LUMIX range by allowing video creators access to ARRI’s LogC3^[iii],  providing seamless colour matching with ARRI’s digital cinema cameras. The image processing of the ARRI LogC3 curve on the LUMIX GH7 has been certified by ARRI for the implementation of this function. The option for Log recording, which provides rich colour information and wide dynamic range, has been expanded to include ARRI LogC3 in addition to the conventional V-Log, further improving LUMIX’s workflow compatibility.

Aaron Waters, Product Marketing Manager, Imaging, Panasonic said: “The GH Series has been pioneering the video hybrid category since 2009. Since that time, in collaboration with our GH community we have developed many sought-after features and the GH7 is no exception. With the inclusion of internal ProRes RAW and the world’s first 32-bit float internal recording[iv], the GH7 sets a new benchmark in workflow for the video producer. It vastly improves the quality that they can capture in-camera as a single or small crew operator. The optional ARRI LogC3 provides creators with access to cinema ARRI looks, a streamlined workflow and the ability to use the LUMIX GH7 alongside ARRI digital cinema cameras in high-end productions.”

The LUMIX GH7 will be available in Australia in July 2024 from leading photographic retailers.

Body only

LUMIX DC-GH7GN: RRP $3,899

LUMIX GH7 Main Features

For further information please visit www.panasonic.com.au or call 132 600.

[i] Recording is not possible on the SD card.

[ii] For an interchangeable lens digital camera, as of June 5th 2024. According to Panasonic’s research. When used with the XLR microphone adapter DMW-XLR2 (sold separately)

^[iii] ARRI LogC3 is a Log gamma developed by ARRI and used in ARRI digital cinema cameras. Please note: ALEXA 35 uses ARRI LogC4. On the LUMIX GH7, ARRI LogC3 can be used for 10bit recording in Creative Video mode.

[iv] For an interchangeable lens digital camera, as of June 5th 2024. According to Panasonic’s research. When used with the XLR microphone adapter DMW-XLR2 (sold separately)

[v] Dynamic Range Boost is not activated when shooting HFR/VFR video of 61fps or higher, or with SH burst shooting. Also not activated at shutter speeds slower than 1/15 during still image shooting, depending on the ISO. When shooting video over 60 fps (including VFR), latitude will be 12+ stop.

[vi] Recording is not possible on the SD card.

[vii] For an interchangeable lens digital camera, as of June 5th 2024. According to Panasonic’s research. When used with the XLR microphone adaptor DMW-XLR2 (sold separately)

[viii] When shooting at C4K/60p or lower. There are temperature restrictions for resolutions exceeding Cinema4K, VFR/HFR, and ProRes. Recording time depends on battery and memory card capacity.

[ix] Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.  To avoid damage when using the camera under these conditions, it must be used in accordance with associated instructions in the manual.

 

• Apple and ProRes are trademarks or registered trademarks of Apple Inc. in the United States and/or other countries.
• Frame.io, the Frame.io logo, and Camera to Cloud are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
• Other trademarks and trade names are those of their respective owners.
• All functions may not be available depending on the situation.
• Design and specifications are subject to change without notice.