MAJOR Adobe Updates from NAB

Adobe Brings Major New Innovations to Video Tools

Adobe Premiere Pro debuts dozens of new features including AI-powered Text-Based Editing, making editing video as easy as copying and pasting text, and Automatic Tone Mapping to achieve consistent colours and contrast when mixing footage from different cameras
Significant GPU acceleration and other performance enhancements make latest Premiere Pro the fastest version ever released
After Effects streamlines access to frequently used animation features by adding context sensitive properties panel, performance optimisations and more
Over 400 partners now deliver solutions to customers of Adobe’s video tools

Today, ahead of the 2023 NAB Show – the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment – Adobe (Nasdaq:ADBE) announced industry-first innovations across its family of video applications, including AI-powered text-based video editing and automated colour tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of workflow enhancements make this the fastest version of Premiere Pro ever released. Adobe is also celebrating 30 years of After Effects, the world’s most popular motion design software for video professionals, adding a context-sensitive Properties Panel for enhanced user productivity, consistent colour support as well as performance optimisations.

Adobe’s latest innovations are designed to address the workflow needs of today’s professional editors and motion designers by automating time-intensive tasks, freeing creative professionals to spend more time shaping the stories they want to tell. Adobe also announced new innovations and partnerships that expand Frame.io’s industry-leading video collaboration platform to photography and PDF documents.

“Today’s video professionals are racing to meet insatiable demand for standout content across platforms and surfaces,” said Ashley Still, senior vice president, Creative Product Group and Digital Media Growth at Adobe. “We are excited to advance workflows and inspire new creative expression with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”

Industry Momentum

Adobe’s family of video applications has powered editing and visual effects for a record number of box office hits and marquee television shows including “Top Gun: Maverick,” “Black Panther: Wakanda Forever,” “Missing,” “Atlanta,” and “The Bear.” This year’s Academy Award-winning best picture, “Everything Everywhere All at Once,” Oscar winner “Navalny” and nearly two thirds of movies shown at this year’s Sundance Film Festival were edited in Premiere Pro. The Academy of Motion Picture Arts and Sciences also recognised Adobe Substance 3D, which has seen rapid adoption in the video industry, for transforming visual effects and animations in movies such as “Spider-Man: No Way Home,” “Dune,” “Star Wars; Episode IX – The Rise of Skywalker,” “Frozen 2,” “Lightyear,” “Blade Runner 2049,” and “First Man.”

New Innovations

As the demand for content continues to accelerate – doubling over the last two years and expected to grow by five times over the next two years – video creators need tools to deliver high-quality content faster than ever before. Leveraging Adobe Sensei, Adobe’s machine learning and AI framework, Premiere Pro and After Effects now streamline video workflows and offer AI-powered editing that save production teams precious hours and significantly reduce costs.

Key updates to Premiere Pro include:

Text-Based Editing represents a groundbreaking shift in post-production workflows. Premiere Pro is the only professional editing software to incorporate Text-Based Editing, revolutionising the way creators approach their craft by making video editing as simple as copying and pasting text. Powered by Adobe Sensei, Text-Based-Editing automatically analyses and transcribes clips so editors, producers and assistants can simply copy and paste sentences into any order they want and instantly see them appear on the timeline. Transcripts can be searched in the transcript window to identify exact words and phrases.
Automatic Tone Mapping and Log Colour Detection lets editors mix and match HDR footage from different sources into the same SDR project and get great looking, consistent colour. This means editors don’t need to use look-up tables (LUTs) or manually balance footage to get great looking images.
Premiere Pro features significant under-the-hood improvements, and is the fastest version ever shipped. In addition to enhanced performance, new features include background auto save, system reset options and an Effects Manager for plug-ins. GPU acceleration for AVC Intra and professional formats such as ARRI RAW, RED RAW, and Sony Venice V2, coupled with GPU accelerated video scopes, transitions, and title templates, make the editing experience lightning fast and responsive so editors can now work with 8K footage in the timeline.
Collaborative editing enhancements include Sequence Locking, enabling the active editors to lock a sequence so it becomes view-only for other editors, Presence Indicators to provide visibility on who is working in shared projects, and Work While Offline to allow editors to continue to work offline, then publish changes without overwriting others’ work when they return online. Included with Creative Cloud, Frame.io support enables secure sharing, collaborative review and project management for Premiere Pro edits, including direct export, upload and Share for Review capabilities.
Premiere Pro also adds improved format support for RED V-Raptor X, ARRI Alexa 35 and Sony Venice v2 cameras; expanded Speech to Text support for Dutch, Norwegian, Swedish and Danish; GPU acceleration for debayering and transition effects; simpler track targeting; and the ability to export and render directly to Adobe Media Encoder.

New innovations in After Effects include:

The new Properties Panel offers quick and easy access to the most important animation settings in one convenient panel. The Properties Panel is context-sensitive, automatically showing users the most important controls needed based on selections, cutting down on the time needed to navigate through the timeline and reducing the learning curve for new users.
New ACES and OpenColourIO maintain consistent colours when sharing assets with other post-production apps to help users create more predictable and photo-realistic images in less time and with less effort.
Additional new features deliver performance optimisations including faster timeline layer selection and multi-frame rendering of shapes – plus new keyboard shortcuts for Selectable Track Mattes. After Effects now helps users fix common issues without the need for IT expert assistance, including in-app troubleshooting for potential workflow issues, system performance optimisations, simple interfaces for enabling and disabling plug-ins and diagnostics to fix bottlenecks in caches and preferences.

Partnerships and Programming at NAB 2023 and Beyond

To empower partners to deliver creative experiences that inspire, transform and move the world forward, Adobe is launching a new Adobe Video Partner Program that provides a holistic, end-to-end approach across all Adobe video tools. The program offers access to exclusive benefits, resource and solutions designed to help grow and develop our partners’ businesses as they evolve.

Over 400 global partners are now delivering solutions for Adobe customers, including chipmakers AMD, Intel and Nvidia; camera makers Canon, DJI, Nikon, RED and Sony; and technology providers ranging from AWS to Fraunhofer IIS and Microsoft. Newly announced integrations with FUJIFILM expand Adobe’s leading collaborative video review and approval platform Frame.io to support end-to-end workflows for capturing, editing, reviewing and approving photos.

Pricing and Availability

Adobe’s latest releases of Premiere Pro and After Effects, including beta versions of Premiere Pro’s Text-Based Editing and Automatic Tone Mapping, and After Effects’ Properties Panel, will be on display at the 2023 NAB Show from April 15-19 in Las Vegas at booth #N2438, and generally available in May 2023. For more information on pricing, visit adobe.com/creativecloud/plans.html.

Adobe Expands Frame.io Collaboration Platform Beyond Video

Frame.io now includes rich support for photos and PDFs, empowering teams to seamlessly collaborate in a centralised cloud-based workspace
Camera to Cloud capabilities now natively integrated in FUJIFILM X-H2 and X-H2S cameras create new end-to-end content capture, editing, review and approval workflows to enable instant photo capture and cloud collaboration
Adobe previews Forensic Watermarking, strengthening cloud security for enterprises by deepening digital protection of sensitive pre-release content
Nearly 3 million users, including creatives at the world’s largest brands, agencies and studios now trust Frame.io for seamless collaborative review and approvals

Today, ahead of the 2023 NAB Show – the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment – Adobe (Nasdaq:ADBE) expanded Frame.io’s industry-leading video collaboration platform to photos and PDF documents, broadening the cloud-based solution’s appeal to new markets with a wider range of creative professionals and businesses than ever before.

In industry firsts, Frame.io now offers users an end-to-end workflow from content capture to edit, review and approval through one centralised hub, leveraging new Camera to Cloud native integrations with FUJIFILM X-H2S and X-H2 cameras. Adobe also unveiled enhanced security features including Forensic Watermarking, making Frame.io the world’s most secure creative collaboration platform.

“Frame.io’s new support for images and PDF documents is a game changer, expanding the platform’s appeal to new audiences,” said Ashley Still, senior vice president, Creative Product Group and Digital Media Growth at Adobe. “Today’s innovations empower every creative professional to work collaboratively and streamline the content process, while increasing agility and velocity.”

As demand for content continues to accelerate across channels and surfaces, creative teams rely on collaborative review tools to partner with stakeholders across multiple locations and departments. Catering to photographers, videographers, editors and marketers who share work in progress, Frame.io eliminates bottlenecks by facilitating real-time reviews and approvals, storing assets in one seamless and secure cloud location for easy management. Originating as a platform for video collaboration, Frame.io is used by nearly 3 million creatives today and now allows creators, brands, agencies and studios to also simplify, centralise and accelerate their creative work across still images and PDF assets.

Cloud Collaboration for Photography and PDF

Frame.io transforms traditionally tethered, onsite experiences into remote workflows for greater flexibility so photographers and editors can collaborate without having to be together on set. New Frame.io Camera to Cloud technology enables photographers to transfer photos immediately from their cameras to Frame.io’s cloud platform without the need to remove or download memory cards to hard drives, facilitating the immediate sharing of assets with stakeholders. New native Frame.io Camera to Cloud integrations with FUJIFILM X-H2 and X-H2S cameras enable instant sharing of both RAW photos from the field.

Frame.io now fully supports PDF documents to aid teams in reviewing collateral and other project-adjacent materials. New enhancements enable customers to natively open and mark up PDF files on iPhones and iPads, while enabling all PDF and photo annotations to be seen on these devices and the web, just as with videos.

Industry-leading Security Features

Adobe also previewed Forensic Watermark, the world’s leading forensic watermarking solution, providing media and entertainment studios, global brands and large agencies with the most secure collaboration platform for working with sensitive pre-release content. By design, Forensic Watermark is easy for creators to use and difficult for leakers to circumvent. The new security service will embed invisible watermarks on video assets as short as 30 seconds, using pixel-level details that are capable of surviving screen recording, file copying and external recording.

These invisible Forensic Watermarks enable users to easily investigate leaks with audits, revealing asset ID codes, projects, teams, accounts, user location and playback time within hours. Forensic Watermark’s innovative capabilities will build on Frame.io’s recent security certification by the Motion Picture Association’s Trusted Partner Network (TPN) as a TPN+ early member, guaranteeing customers the highest possible level of security for the highest value content.

Pricing and Availability

Adobe’s latest release of Frame.io will be on display at the 2023 NAB Show from April 15-19 in Las Vegas, at booth

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