Irdeto has announced that Simply.TV have forged a strategic partnership that addresses a critical industry need: the delivery of reliable and consistent TV metadata on a global scale. This collaboration marks a significant step forward in enhancing viewer experiences across linear and streaming platforms worldwide, setting a new standard in the industry.
The partnership combines Simply.TV’s AI and ML-driven metadata services with Irdeto’s robust security and platform management offerings, particularly Irdeto Experience, a comprehensive suite of solutions that enables pay-TV operators, telecommunications companies, and streaming video providers to build, manage, control and enrich their services, while leveraging the growing trend of super aggregation.
The joint solution empowers operators to onboard new premium applications on their platforms by providing a comprehensive, easy-to-integrate service. The new service streamlines content Metadata management, optimizes TV content aggregation, and enhances content discovery, thereby improving user experience and driving viewer engagement. This simplifies super aggregation, ensuring accurate and comprehensive metadata delivery, and enhancing the overall customer experience.
Solution highlights:
- Super aggregation: Seamlessly integrates content from diverse sources into a unified viewing experience, which simplifies content discovery and navigation.
- AI & ML-Driven Technology: The service is built on the latest AI and ML technologies, combined with efficient editorial workflows, to ensure real-time data accuracy and relevance.
- Accurate, comprehensive metadata: Real-time, accurate metadata tailored to both global and regional markets enhances content relevance and viewer satisfaction.
- Seamless backend integration: Effortlessly incorporate the solution into existing systems, minimizing operational disruptions and ensuring a quick transition.
- Flexibility: It offers flexible delivery methods and formats, including API, (S)FTP, and AWS S3, allowing operators to customize the service to meet their specific operational needs and objectives.
- Global reach: Access extensive, region-specific metadata covering over 10,000 channels, streaming services, and more.
This collaboration is particularly impactful in markets that demand precise and relevant content delivery, ensuring a more tailored experience for local audiences.
“We are thrilled to partner with Irdeto to deliver a solution that raises the bar for the industry,” said Daniel Rühmann, Chief Operating Officer at Simply.TV. “Our combined expertise sets a new benchmark in the global metadata industry, providing operators with powerful tools to enhance their service offerings.”
“By joining forces with Simply.TV, we’re tackling the industry-wide challenge of fragmented metadata head-on,” said Andrew Bunten, COO of Video Entertainment at Irdeto. “This partnership not only enhances the consistency and reliability of metadata but also ensures viewers receive an enriched and personalized content experience, whether they’re watching linear or on-demand.”
For more information about the Simply.TV and Irdeto partnership and how it can enhance your video service, please visit https://irdeto.com/video-entertainment
