Adobe previewed breakthrough generative AI innovations within Adobe Premiere Pro that will reimagine video creation and production workflows, delivering new creative possibilities that every pro editor needs to keep up with the high-speed pace of video production. New generative AI tools coming to Premiere Pro this year enable users to...
In the race to “Marketing”, customer service has been left behind it seems
Reading through LinkedIn posts, it appears that everyone these days is a “marketer” or derivative thereof. (That’s bypassing all the “storytellers” by the way). But if my experiences of the last few days show anything, in all this clamour to be a “marketer”, many companies and individuals inside those companies,...
RØDE announces three new products
RØDE has announced three brand-new products today at the 2024 edition of NAB in Las Vegas. Introducing the Interview PRO, a broadcast-quality wireless handheld microphone for use with RØDE wireless systems, and two premium smartphone filmmaking accessories, the Phone Cage and Magnetic Mount, which join RØDE’s industry-leading range of solutions...
Major, major Blackmagic Design Announcements …
OK I am used the Blackmagic doing some major updates at certain times, especially NAB< but this little lot takes the proverbial biscuit... (and if you were NOT aware, they are market leaders and an Aussie company!) Blackmagic Design’s NAB Update kicked off today with several significant announcements, including the URSA Cine...
DJI Avata 2, Goggles 3 and RC Motion 3 Give Beginner FPV Pilots the Skills of Professionals
DJI today introduces the DJI Avata 2. Boasting an all thrills, no frills experience, users are presented with a safer, fully immersive enhanced FPV flight experience, an upgraded sensor to improve image quality and increased flight time. “Just under two years ago, we helped people embrace and explore the almost...
Maxon One Spring 2024 Release Packs Particle Power, Toon Shading, and More
Maxon, the German based developers of professional software solutions for editors, filmmakers, motion designers, visual effects artists, and creators of all types, today announced a game-changing update to Maxon One. Motion designers, broadcasters, VFX artists, and more rely on Maxon One to promote products, frame shows, and realize clients’ visions....
Sony Electronics highlights Innovations at NAB
At NAB Show 2024, and beyond, Sony Electronics is committed to enhancing solutions in the remote and distributed production, capture, monitoring, audio, cloud, and virtual production realm. These technologies are empowering media and entertainment creators and professionals, at every level, by creating efficiencies, enhancing productivity, and solving challenges. Visitors to...
Panasonic Announces Major Firmware Update to the LUMIX S5II and S5IIx
Panasonic has announced a significant firmware update for its full frame mirrorless LUMIX S5II and S5IIx cameras that improves the shooting experience and enhances sharing functionality for both images and videos. In line with LUMIX’s continuous commitment to supporting creators, the S5II Firmware V3.0 and S5IIx Firmware V2.0 deliver efficiency...
VEGAS Creative Software Unveils Major New Update to VEGAS Pro 21
VEGAS Creative Software (www.vegascreativesoftware.com) today announced another major new upgrade to its flagship VEGAS Pro family of video/audio editing tools, VEGAS Pro 21. With the release of this new free update to VEGAS Pro 21 during NAB 2024 in Las Vegas next week, the VEGAS Creative Software team introduces a...
And we have the release! … DJI PRO Launches Next-Generation Tools
DJI, the global leader in civilian drones and creative camera technology, today introduces three groundbreaking products that revolutionise the filmmaking and content creation landscape. The DJI RS 4, a lightweight commercial stabiliser, redefines vertical shooting with enhanced efficiency and stabilisation performance, empowering solo cinematographers to capture grand scenes effortlessly. The...