Adobe Express Updates Deliver More Value for ‘Solopreneurs’ and SMBs

Today, Adobe announced new innovations in Adobe Express, the quick and easy create-anything app, making it even simpler for solopreneurs and smaller organisations to grow their businesses with impactful content – without breaking the bank.

For organisations of every size, meeting the content demands for their business and marketing needs is challenging; for smaller businesses that have fewer resources and expertise, it’s especially difficult. Adobe Express brings Adobe’s industry-leading creative tools into an app that’s quick and easy for smaller businesses to leverage across teams to create content that drives business value.

Zac Weikal helps small businesses and personal brands develop and implement personalised integrated marketing strategies that drive qualified leads and boost sales. “I’ve spent a lot of time working in other content apps and it has become clear that Adobe really understands the challenges small business owners like me face,” said Weikal. “With Adobe Express, I can create all the content I need – from sales presentations to marketing campaigns – at a price that that makes sense for my budget. Switching to Adobe Express was an easy decision.”

AI Built for Business – At No Extra Cost

Adobe AI features in Adobe Express are built into workflows not bolted on as an upsell, empowering customers to drive business outcomes faster and easier – and are included in Adobe Express for teams at no extra cost. Adobe Firefly generative AI-powered features in Adobe Express are designed to be commercially safe, so every business – regardless of size – can protect their brand and publish business content with confidence.

Enterprise-Grade Innovations In An App Every Team Can Use

Adobe Express for teams offers the best of Adobe in an app every employee with any skill level can use to create on-brand social posts, flyers, videos, presentations and more. Adobe Express for teams includes thousands of distinctive templates curated by Adobe professionals and hundreds of thousands of Adobe assets, including stock photos, videos, audio files and premium fonts. Businesses can make content even more eye-catching with animations and use AI to generate new images and remove backgrounds instantly.

“Since launching new Adobe Express business capabilities earlier this year, we’ve seen incredible adoption across marketing, sales, HR and communications teams in larger companies,” said Govind Balakrishnan, SVP, Adobe Express and Creative Cloud Services. “We’re excited to make it easier than ever before for solopreneurs and SMBs to leverage the same powerful tools large companies use to grow their brands and businesses.”

With Adobe Express, solopreneurs and smaller organisations can work faster and more efficiently, focusing time and resources on activities that build their business. New features include:

Creating On-Brand Business Content with Ease

• Template locking and brand control capabilities make it simple to lock down essential brand and design elements – like colors and fonts or the location of images and text – into shared templates that collaborators can repurpose while staying on brand. Brand kits allow anyone to apply brand fonts and colors to designs, images and illustrations, instantly.
• Presentations with charts enable everyone to create professional presentations leveraging brand kits and high-quality Adobe Express design features as well as effortlessly lay out content with unique Text Flow capabilities.
• High-quality support for working with PDFs, powered by Adobe Acrobat allows any to import and edit PDF and convert to and from PDF.

Patient10x is a healthcare marketing agency that helps doctors and medical groups grow through tailored digital strategies. CEO Anthony Ezidro and his team use Adobe Express for teams to streamline content operations. “With Adobe Express, we’ve cut our content creation time from two to three days down to just four hours or less. This dramatic improvement allows us to be much more responsive and productive.”

Getting Campaigns In Market, Faster 

• Bulk create and generate image and text variations with AI, use Rewrite to rephrase, shorten or change the tone of copy, and Resize designs for multiple channels – all with a click.
• Work seamlessly with freelancers and creative professionals on your team. Adobe Express syncs with Adobe Photoshop and Illustrator, so assets added to Adobe Express designs are automatically updated if creative professionals make edits in Photoshop or Illustrator. Customers can also import .psd and .ai files directly into Adobe Express and edit or animate the text and individual elements directly.

The Very Group is a multi-brand online retailer and financial services provider. According to Shaun Brennan, content manager, “Ever since the creative team at The Very Group started using Adobe Express, the process of editing and enhancing our end-to-end social content has become seamless from initial design through to scheduling content into our channel of choice – all within one platform.”

Working Seamlessly Across Teams and Business-Critical Apps

• Projects act as a centralised hub to organise and share ongoing access to relevant files, brands and libraries across team members inside and outside of Adobe Express plans so everyone stays in sync.
• Collaboration and asset management provide the right people with access to the right assets so teams can collaborate on real-time co-editing, reviews and approvals.
• The Adobe Express add-on marketplace connects businesses to 150+ partner apps. New add-ons include TikTok Symphony Assistant, which makes ideating, creating and optimising stand-out TikTok content quicker, easier and more effective. With the TikTok Commercial Music Library, SMBs can access more than a million top and trending songs to enhance their videos. HeyGen. turns scripts into video and audio with AI avatars and voiceovers. WeTransfer lets teams collaborate and share and Accessibility Checker enables inclusive design.

Many nonprofit organisations face the same challenges and opportunities as small businesses. Adobe Express offers nonprofits like the Ad Council free access to premium features to help them communicate and scale their impact.

Deborah Leiter, the Ad Council’s Senior Vice President of Campaign Development and lead of its Mental Health Initiative, partnered with FCB Chicago and FCB New York, Interpublic agencies, to unlock a new standard for collaboration between brands and agencies by developing a campaign playbook with Adobe Express. “Creating a playbook in Adobe Express for our ‘Love, Your Mind’ campaign gives us a foundation to maintain integrity and branding for our work,” said Leiter. “It provides an effective way for media and agencies to partner with us and deliver quality, on-brand content.” So far, the campaign content has generated over 900,000 visits to LoveYourMindToday.org.

Pricing and Availability

The new Adobe Express for Teams offer is available immediately for just A$71.98 per user per year guaranteed for up to three years with a two-seat minimum and includes a 90-day free trial with payment. The offer runs through Sept. 30, 2024. Nonprofits organisations that would like to receive free access to Adobe Express can learn more here.