ACCC Report on reviewers and “influencers”

An ACCC Report released in the last day or so is damning on the balance offered by certain reviewers and “influencers” on some retail products including household appliances and electronics. Of course these types of products come under my remit here at Creative Content.

Further, the report says that certain vendors have manipulated reviews and testimonials and additionally scrubbed negative reviews.

I wanted to let my readers know that Creative Content, neither now or in the past as Australian Videocamera magazine, has ever taken a back hander or otherwise been pressured to give a product or service a review or testimony other than what we have seen and experienced by using any product.

Since I started this combo website / magazine in 2007, I have reviewed and used probably thousands of products, pieces of software and company services, and written about them along with my co-writers at that time.

I can assure you every single article or review has never stated more than our personal opinion, and it will stay that way.

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